Meet Sarah McFloof

I’m Sarah McFloof, a colourful artist creating original artwork, wearable art, and creative experiences from my home studio in Devon, UK.

My work is all about colour, creativity, connection and self-expression. From hand-painted jackets, shoes and accessories to original artwork, positivity pebbles and creative workshops, I create pieces that invite people to bring more joy, imagination and individuality into everyday life.

My creative journey

Creativity has always been a constant thread throughout my life, beginning during my college years and continuing through every chapter since. Art has always been a way for me to explore ideas, process experiences and connect with the world around me.

I became a self-employed artist in 2020, after a series of life-changing moments encouraged me to rethink how I wanted to live and work. Building a creative business has allowed me to follow a path shaped by the things I value most: creativity, kindness, flexibility and meaningful connection.

During the first Covid lockdown, I began painting messages of positivity onto pebbles as a way to share a little kindness during a strange and uncertain time. What started as a small creative offering quickly grew into connections with people around the world. Those tiny artworks sparked conversations, brought moments of encouragement and showed me the powerful role that creativity can play in everyday life.

The positivity pebbles became the first chapter of the Sarah McFloof story, and my creative practice has continued to grow and evolve.

Today, I create original artwork and one-of-a-kind wearable art pieces, transforming everyday clothing and accessories into colourful expressions of individuality. Many pieces combine visual art with meaningful words and affirmations, creating artwork that can be worn, displayed, held and treasured.

Creating connection through art

For me, art is more than something to look at. It’s a way to tell stories, create connection and bring people together.

Alongside my own studio practice, I create and facilitate creative workshops for organisations, charities and communities. I believe creativity is something everyone can access, and that making something together can create moments of confidence, connection and belonging.

A recent highlight was collaborating with St Petrock’s, a charity supporting people experiencing homelessness, to create a large-scale permanent installation for their space. Over three months, I facilitated creative workshops where participants contributed their ideas, stories and creativity to a shared artwork.

The project was a powerful reminder of the ability of creativity to transform spaces, bring people together and help people feel seen and valued.

The heart behind my art

At the heart of everything I create is a belief that creativity can bring joy, connection and self-expression into everyday life.

My work isn’t about pretending everything is perfect. It’s about creating moments of warmth, reassurance and encouragement. Whether it’s a small painted pebble held in someone’s hand, a bold jacket worn as a statement of individuality, or a collaborative artwork created by a community, each piece begins with the same intention: to make space for creativity and connection.

I’m inspired by the power of colour, words and creativity to help people express who they are, celebrate what makes them unique and find moments of joy in everyday life.

A few special moments along the way

The Sarah McFloof journey has included some wonderfully unexpected moments, from tiny painted pebbles travelling around the world to special commissions, collaborations and creative projects.

🌈 The positivity pebble story

During lockdown, my positivity pebbles began as a small way to share kindness during an uncertain time. The project grew far beyond what I imagined, connecting with people across the world and being featured by Yahoo Style.

✨ A special commission

My colourful Sweary Stones caught the attention of Fearne Cotton, who commissioned her own personalised piece.

💛 A milestone moment

A commission for 400 positivity pebbles during the pandemic became a turning point in my creative journey, helping transform a small idea into a sustainable artistic business.

🎨 Continuing to evolve

As my work continues to grow, I’m always exploring new ways to share creativity, from original artwork and wearable art to collaborative projects and workshops that bring people together.

Commissions and collaborations

I’m open to commissions, collaborations and creative projects with people and organisations who share a love of colour, creativity and connection.

If my work speaks to you, I’d love to hear from you.